A Hungarian-Israeli
Family Cookbook
About Us
LunchBox is a publishing house that creates cookbooks and culinary content. Our clients include individuals, public institutions, and private firms.
Our books are much more than recipe collections. They document the stories of people, places, cultures, and eras, brought to life through food. We call it: Eating between the lines.
In our books you will find stunning photos and dozens of easy-to-follow recipes, all packaged together in an elegant design.
They consistently garner rave reviews from top national media outlets, and have won the Gourmand World Cookbook Award, a prestigious international award in cookbook publishing.
LunchBox’s staff is made up of passionate and professional writers, editors, photographers and designers, who have come together to cook up what they love most: books.
LunchBox was founded in Tel Aviv in 2009 by journalist Ofer Vardi. In 2017 Moshe Heller joined the publishing house as a co-owner.
Our Books
Commonwealth of Independent Tastes: Recollections and Recipes of Immigrants from the Former Soviet Union
By Rinat Goldberg, Vadim Blumin, Yan Gitcelter, and Kira Kletsky
Ein Kerem: Exploring & Cooking in Jerusalem’s Biblical Village
By Pnina Ein Mor, Atalya Ein Mor, and Michal Fattal
HOW TO MAKE A FOOD BOOK
The process of creating a food book is exciting and complex. Many different professionals are involved, and it usually takes at least a few months.
A good cookbook should be original and unique, both in terms of its content and in terms of its look, so it stands out on the shelf and, of course, makes people want to buy it.
The process starts with your ideas—which, with the support of the LunchBox team, you refine, research, and develop into a book. At this point, our editors step in. Our gastronomical editor checks out the recipes. Our copyeditors cross the t’s and dot the i’s, making sure that the text reads smoothly and makes you look professional.
We think that a good cookbook should be “food for the eyes”. This means including photos of the dishes—which we style so they look gorgeous. We also add evocative background images and illustrations, to make the look even richer.
Once the textual and visual content has been created, all the ingredients are passed on to our designers, who “cook” them into a complete, unique, and stunning product. We are invested in every step of the production process, down to the selection of the paper, to make sure that the print quality is impeccable.
After the copies are printed, we distribute them to bookstores, and help you market and promote your creation.
© LunchBox Press. All Rights Reserved.
